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Pharmaceutical Supplier Solutions Whether you need to reach the patient, pharmacist, physician or other healthcare professionals, Cardinal Health has a variety of programs to get your message to the right people at the right time
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To request additional information please email us MBDG@cardinalhealth.com

Marketing / Promotional Solutions

Cardinal Health understands that delivering your message to healthcare professionals quickly and cost-effectively is important to you and your products.

Whether you need to reach the patient, pharmacist, physician or other healthcare professionals, Cardinal Health has a variety of programs to get your message to the right people at the right time.

  • Service Flash

    • A weekly communication to all Cardinal Health pharmacy customers that includes item updates, backorder, and recall information. Distribution includes hospitals, retail chains, independents and alternate care.
    • Annual manufacturer subscriptions available.

  • First Fax

    • Fax blast sent to retail independents to announce new product launches, special offers and share product information or other promotions.

  • eConnection

    • Customized email blast distributed to various healthcare professionals to communicate a brief product or company message, introduce new products, increase traffic to specific websites, provide formulary updates, etc. Healthcare professionals can be targeted by specialty and state.

  • Patient Education

    • Educational Kits provided to pharmacies to promote proper patient counseling. Kits may include brochures, counter displays, tear pads and coupons/vouchers.

  • Pharmacy Health Network™

    • Look for more information coming soon!

  • RxDeals

    • Retail chains and independents are offered deals on new and existing Rx items through the RxDeals program. Deals may include rebates, off-invoice or additional dating.

  • Telemarketing

    • Customized telemarketing campaign to retail independents that can be targeted based on sales history, state and zip code. Program provides an excellent means to feature promotional offers and secure feedback from pharmacists on your product.

  • RxNotes

    • A Cardinal Health quarterly disease state publication for the retail pharmacy community reaching retail independents and select chains. RxNotes features a dynamic disease state content focus and provides a vehicle for highlighting continuing education opportunities, including vouchers/coupons and other information that should be shared with patients. Lead generation is also available through the business reply card.

  • Direct Mail

    • Customizable, targeted mailing to retail pharmacies and hospitals with a quick turnaround and co-branding option.

  • Sound mind. Sound body. magazine

    • Advertising is available in the quarterly consumer focused magazine featuring health related articles based on specific disease states. Both Leader and Medicine Shoppe locations receive 200 copies each.

  • RxAdvantage®

    • Designed to increase sales of your branded product with a unique conversion strategy. Program features turn-key administration, detailed reporting and pharmacy awareness programs to retail chain and independent pharmacies.

  • Conversion RewardsSM

    • Promoting your new generic is easy as this offering is focused on creating awareness of your product and increasing generic dispensing. Shelf tags and other marketing efforts target select regional and national chains, as well as retail independents.