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Leader^® Promotions

Did you know on average 23 percent of American households moved in the past year? Some of your best customers may have moved away, but your future customers are new to the neighborhood.

With prescription drug sales expected to grow 7.7 percent by 2011, now is the time to start creating awareness and attracting new customers to your store through advertising.

Cost-effective print advertising
Leader^® Promotions is a monthly, consumer print advertising program featuring Leader Brand^® and national brand products. Upon enrollment, we will send you $100 worth of advertising materials to help drive sales and to entice your consumers to buy more than their prescriptions in your pharmacy.

Direct mailing
Cardinal Health will provide you with a marketing analysis and demographics for your store at no charge. This will allow you to target the best mailing pattern and help continue to drive traffic in your store. Once you decide where you want to mail your circulars, we do all the work for you.

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