New Item Launch

The faster your products get to pharmacies...the faster they get to the patients.

Want more information?

Want more information?

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Distribution and timing are critical components during the launch of your new product. Because Cardinal Health services approximately one-third of the market and has distribution centers strategically located across the United States, you can be assured your product's availability is maximized. Through customized and reliable options, Cardinal Health delivers for you.  

First ScriptSM

With First ScriptSM, you can be assured that the pharmacy shelves are stocked in time for the first prescription of your newly launched drug. Cardinal Health understands that you need to move quickly when you have a product launch. With that in mind, we have specific distribution tiers to meet your needs:

  • Full (Certain requirements are necessary)
  • Opt-in
  • Targeted

All variations include advanced pharmacy communications and pharmacy marketing support initiatives.


The fastest option out there - through a central location, Cardinal Health can meet your needs with RAPIDistributionSM. In as little as 48 hours, your product can be on the pharmacy shelves and ready for that first prescription to come through the door. Retail chain and independent participation, advance product notifications and pharmacy marketing support iniativesincluded.