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Consumer health product management
Enhance Front-End Merchandise
Merchandising Plus is a turnkey program that focuses on putting
the right products, in the right place, at the right price to help
grow your store's front-end profitability.
Merchandising Plus is an easy-to-use, month-by-month, department-by-department
pricing, merchandising, and "plan-o-gram" program tailored
to the needs of the retail pharmacist.
Merchandising Plus includes:
- Monthly merchandising and pricing supplements
- Professionally produced, full-color store-and department-specific
plan-o-grams covering 24 categories
- Product identification lists: A shelf-by-shelf listing of
the products in the plan-o-gram with item identification numbers
Outsourced Medical Billing Service
ExpressCLAIM is an outsourced medical billing service that manages
reimbursement claims for home health care products.
ExpressCLAIM takes the labor of home health care reimbursement issues
out of the pharmacy's hands and puts it into the hands of reimbursement
experts. ExpressCLAIM offers simple, accurate claims processing
with low fees.
ExpressCLAIM includes:
- Expert and experienced management of home health care reimbursable
claims
- Simple, easy-to-use electronic and hard-copy claims processing
(includes 10-month capped rental letters)
- Low processing fees
- Educational materials and consulting
- Free start-up kit
Nutriceutical Information and Education
The Wellness Place provides a destination for patients seeking
the highest quality products and education available in the nutriceutical
market.
Aging baby boomers and a trend toward more proactive and preventive
health care have helped launch a new market—nutriceuticals.
Nutriceuticals represent a combination of vitamins, herbal supplements
and natural medicines delivered in a pharmacy setting. The Wellness
Place is a flexible turnkey program that helps pharmacies create
such a wellness destination in their stores.
The Wellness Place benefits pharmacies by:
- Increasing their profitability through increased purchases on
high-margin products
- Providing between 40 and 50 percent gross margin on all three
brands
- Supplying comprehensive offering for symptom-specific health
issues
- Offering exclusivity to independent retail pharmacists
- Building new customer traffic, trust, and loyalty
- Creating a new referral source for health care professionals
- Establishing their pharmacy as the primary community resource
for wellness and health information
- Enhancing their store's image
Diabetes Information and Education
The Diabetes Place is a comprehensive diabetes management program
that provides a broad mix of top-selling diabetic supplies, ancillary
products, and disease-state information merchandised and promoted
to establish the pharmacy as a primary community resource for diabetes
care.
Even at their healthiest, people with diabetes require ongoing maintenance.
They make countless trips to drug stores, other retail outlets,
clinics and disease associations in an effort to find all the products
and information they need. By helping pharmacies merchandise and
market diabetic supplies, ancillary products, and disease-management
information in one central location, The Diabetes Place establishes
the pharmacy as the primary resource for diabetes care.
Asthma Information and Education
The Asthma Place is a program that allows pharmacies to provide
the best products, patient education and professional guidance for
asthma patients.
As a trusted adviser, the pharmacist is looked to by asthma patients
for information on their condition and how best to treat it. The
Asthma Place can help the pharmacy provide these customers with
everything they need to manage their condition. The Asthma Place
provides all the necessary high-quality products in a well-merchandised,
compact and easy-to-manage setup.
The Asthma Place benefits pharmacies by:
- Increasing their profitability and gross margin
- Generating increased purchases from increased product exposure
- Generating between 30 and 50 percent average gross margins
- Building new customer traffic, trust, and loyalty
- Creating a new link to professional referral sources
- Establishing the pharmacy as the primary community resource
for asthma products and information
- Enhancing the pharmacy's image in the health care professional
community
Home Health Care Programs
The Home Healthcare Place is a modular program designed for easy
entry into home health care or the expansion of existing home health
care services.
The Home Healthcare Place's comprehensive selection of products
allows a pharmacy to meet the needs of today's aging baby boomers
and a senior population that is growing five times faster than any
other age group. These consumers seek solutions for their own health
challenges as well as for their responsibilities as caregivers.
The Home Healthcare Place benefits pharmacies by:
- Increasing their profitability, with between 40 and 50 percent
gross margins on cash sales of the most requested bath-safety
and mobility items
- Building sales and loyalty by meeting the growing needs of
both existing customers and new customers
- Creating a new resource for health care professional referrals
- Enhancing the pharmacy's image as a convenient resource for
home health care products in the community
The Home Healthcare is a comprehensive resource designed to help pharmacies
capitalize on this growing market segment.
The Home Healthcare Program includes:
- Master home health care product catalog for pharmacist quick
reference
- More than 3,000 bestsellers
- Cardinal Health and Bindley Western (now a part of Cardinal
Health) item numbers
- HCPCS codes for all items
- More than 200 private-label items eligible for quarterly rebates
- Marketing and category promotion support
The Home Healthcare Program benefits pharmacies by:
- Increasing their profitability
- Increased purchases from current patients and potential
new patients
- Between 40 and 50 percent average gross margins
- Manufacturers' contract pricing discounts
- Enabling them to market their pharmacy as an HHC provider
- Building new customer traffic, trust and loyalty
- Creating a new source for health care professional referrals
- Establishing the pharmacy as the primary community resource
for home health care products and information
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