Market management and business tools

Additional business tools

Simplify the ordering process for your referring physicians.
Physician order forms


Educate your referring physicians on coverage and coding.
Reimbursement guides

Champion Series webinars

Be confident in the care you deliver. Our Champion Series webinars share relevant information so you can make well-informed patient care decisions.

View archived webinars

Your business plan

A business plan is a detailed plan of the products and services you want to sell in the market place. The plan serves to provide a clear overview of the business case and how your practice will be profitable. It should lay out any anticipated expenses and revenues as well as the strategies for pricing, marketing and operations.

Your business plan may include the following sections:


Your marketing plan

A marketing plan involves much more than coordinating events or direct mailers to advertise your business. A marketing plan may be part of an overall business plan and should be a well thought out document that details the necessary actions to achieve one or more marketing objectives. It should also state a clear business case and how your practice will be profitable.

To begin, the plan should include market trends as well as a description of the implications to the local market. A deep situational analysis of the local market, competitive landscape and your product should be among the first items to research. After gaining a good sense of your situation, you can then identify a goal along with the strategic objectives you want to accomplish. Objectives should be accompanied with tactics, which explain how you plan to achieve your objectives. In the end, you will have a comprehensive strategic plan that will serve to accomplish your goals.

Your marketing plan should include the following components: