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Your Marketing Plan

A marketing plan involves much more than coordinating events or direct mailers to advertise your business. A marketing plan may be part of an overall business plan and should be a well thought out document that details the necessary actions to achieve one or more marketing objectives. It should also state a clear business case and how your practice will be profitable.

To begin, the plan should include market trends as well as a description of the implications to the local market.  A deep situational analysis of the local market, competitive landscape and your product should be among the first items to research.  After gaining a good sense of your situation, you can then identify a goal along with the strategic objectives you want to accomplish. Objectives should be accompanied with tactics, which explain how you plan to achieve your objectives.  In the end, you will have a comprehensive strategic plan that will serve to accomplish your goals.  

Your marketing plan should include the following components: