Winning and retaining patients is becoming more and more difficult with increased pressures from chain pharmacies, mail order prescription plans and other competitors. Pharmacies need to be committed, thoughtful and creative in establishing and promoting a unique brand within their communities.
Local Store Marketing
Local Store Marketing provides pharmacies a consultative approach for developing and promoting their desired brand. This array of turnkey solutions makes it easy and cost-effective for pharmacies to capture the attention of potential patients with a dedicated consultant to construct a customized marketing plan. Local Store Marketing is an effective solution for pharmacies at any level of marketing sophistication.
Pharmacy Health Connect™ Smartphone App
Provide your patients with an easy and convenient way to interact with your pharmacy.
Media Advertising Services
Media Advertising Services is a pharmacy-funded customized local advertising program with supported content and services. A pharmacy can work directly with a Cardinal Health Advertising Specialist to develop an advertising schedule geared toward the pharmacy’s designated marketing area (DMA) to place television and radio spots.
Online Ad Creator
Online Ad Creator is a web-based resource that helps pharmacies increase traffic and build brand awareness. The Online Ad Creator provides an effective way to capitalize on the services a pharmacy has to offer through the creation of flyers, print ads, bag stuffers/clippers, posters, radio scripts and more. These materials are available in pre-produced templates and campaign which can be customized with the pharmacy name, logo, website and contact information.
Prescription Club is a cash discount program managed by Script Save that will increase patient retention, save uninsured patients money and protect Usual and Customary pricing.
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