Consumer Health Product Management

Enhance Front-End Merchandise

Merchandising Plus is a turnkey program that focuses on putting the right products, in the right place, at the right price to help grow your store's front-end profitability.

Merchandising Plus is an easy-to-use, month-by-month, department-by-department pricing, merchandising, and "plan-o-gram" program tailored to the needs of the retail pharmacist.

Merchandising Plus includes:

• Monthly merchandising and pricing supplements
  • Professionally produced, full-color store-and department-specific plan-o-grams covering 24 categories
  • Product identification lists: A shelf-by-shelf listing of the products in the plan-o-gram with item identification numbers

Outsourced Medical Billing Service

ExpressCLAIM is an outsourced medical billing service that manages reimbursement claims for home health care products.

ExpressCLAIM takes the labor of home health care reimbursement issues out of the pharmacy's hands and puts it into the hands of reimbursement experts. ExpressCLAIM offers simple, accurate claims processing with low fees.

ExpressCLAIM includes:

• Expert and experienced management of home health care reimbursable claims
• Simple, easy-to-use electronic and hard-copy claims processing (includes 10-month capped rental letters)
• Low processing fees
• Educational materials and consulting
• Free start-up kit

Nutriceutical Information and Education

The Wellness Place provides a destination for patients seeking the highest quality products and education available in the nutriceutical market.

Aging baby boomers and a trend toward more proactive and preventive health care have helped launch a new market—nutriceuticals. Nutriceuticals represent a combination of vitamins, herbal supplements and natural medicines delivered in a pharmacy setting. The Wellness Place is a flexible turnkey program that helps pharmacies create such a wellness destination in their stores.

The Wellness Place benefits pharmacies by:

• Increasing their profitability through increased purchases on high-margin products
• Providing between 40 and 50 percent gross margin on all three brands
• Supplying comprehensive offering for symptom-specific health issues
• Offering exclusivity to independent retail pharmacists
• Building new customer traffic, trust, and loyalty
• Creating a new referral source for health care professionals
• Establishing their pharmacy as the primary community resource for wellness and health information
• Enhancing their store's image

Diabetes Information and Education

The Diabetes Place is a comprehensive diabetes management program that provides a broad mix of top-selling diabetic supplies, ancillary products, and disease-state information merchandised and promoted to establish the pharmacy as a primary community resource for diabetes care.

Even at their healthiest, people with diabetes require ongoing maintenance. They make countless trips to drug stores, other retail outlets, clinics and disease associations in an effort to find all the products and information they need. By helping pharmacies merchandise and market diabetic supplies, ancillary products, and disease-management information in one central location, The Diabetes Place establishes the pharmacy as the primary resource for diabetes care.

Asthma Information and Education

The Asthma Place is a program that allows pharmacies to provide the best products, patient education and professional guidance for asthma patients.

As a trusted adviser, the pharmacist is looked to by asthma patients for information on their condition and how best to treat it. The Asthma Place can help the pharmacy provide these customers with everything they need to manage their condition. The Asthma Place provides all the necessary high-quality products in a well-merchandised, compact and easy-to-manage setup.

The Asthma Place benefits pharmacies by:

• Increasing their profitability and gross margin
  • Generating increased purchases from increased product exposure
  • Generating between 30 and 50 percent average gross margins
• Building new customer traffic, trust, and loyalty
• Creating a new link to professional referral sources
• Establishing the pharmacy as the primary community resource for asthma products and information
• Enhancing the pharmacy's image in the health care professional community

Home Health Care Programs

The Home Healthcare Place is a modular program designed for easy entry into home health care or the expansion of existing home health care services.

The Home Healthcare Place's comprehensive selection of products allows a pharmacy to meet the needs of today's aging baby boomers and a senior population that is growing five times faster than any other age group. These consumers seek solutions for their own health challenges as well as for their responsibilities as caregivers.

The Home Healthcare Place benefits pharmacies by:

• Increasing their profitability, with between 40 and 50 percent gross margins on cash sales of the most requested bath-safety and mobility items
• Building sales and loyalty by meeting the growing needs of both existing customers and new customers
• Creating a new resource for health care professional referrals
• Enhancing the pharmacy's image as a convenient resource for home health care products in the community

• Master home health care product catalog for pharmacist quick reference
  • More than 3,000 bestsellers
  • Cardinal Health and Bindley Western (now a part of Cardinal Health) item numbers
  • HCPCS codes for all items
• More than 200 private-label items eligible for quarterly rebates
• Marketing and category promotion support

• Increasing their profitability
  • Increased purchases from current patients and potential new patients
  • Between 40 and 50 percent average gross margins
  • Manufacturers' contract pricing discounts
• Enabling them to market their pharmacy as an HHC provider
• Building new customer traffic, trust and loyalty
• Creating a new source for health care professional referrals
• Establishing the pharmacy as the primary community resource for home health care products and information