Consumer Health Product Management
The only difference between LEADER Brand private-label products and
their comparable brand-name products is that pharmacies can realize
greater profits with the LEADER Brand products.
With the pharmacy's endorsement resulting in more than 80 percent
compliance and LEADER Brand's 100 percent satisfaction guarantee,
the pharmacy realizes exceptional retail margins while providing outstanding
values for its customers.
LEADER Brand includes:
- Extensive advertising and merchandising tools
- Quarterly promotional calendar to help the pharmacy plan
upcoming promotions
- Seasonal endcaps
- Buy-one, get-one promotions and displays available bimonthly
with discounts on featured products
- 1,000 Leader ad circulars, 200 bag stuffers, window banners,
shelf-talkers and retail price stickers all delivered free
The LEADER Brand program benefits pharmacies by:
- Increasing their profitability and gross margin
- Providing between 40 and 50 percent average gross margins
- Offering high-turn items with a health and wellness focus
- Offering additional savings on advertised products
- Providing additional savings through Leader Member rebates
- Building customer traffic and loyalty
- Providing up to 30 percent savings for pharmacy customers
- Enhancing store's image and visibility in the community
- Providing select products approved for state Medicaid programs
- Ensuring private-label product quality
- Providing the same active ingredients as comparable national-brand
products
B) Enhanced Front-end Merchandise
Merchandising Plus is a turnkey program that focuses on putting the
right products in the right place at the right price to help grow
a store's front-end profitability.
Merchandising Plus is an easy-to-use, month-by-month, department-by-department
pricing, merchandising, and “plan-o-gram” program tailored
to the needs of the independent pharmacist.
Merchandising Plus includes:
- Monthly merchandising and pricing supplements
- Professionally produced, full-color store- and department-specific
plan-o-grams covering 24 categories
- Product identification lists: A shelf-by-shelf listing
of the products in the plan-o-gram with item identification
numbers and much more
Merchandising Plus benefits pharmacies by:
- Streamlining front-end merchandising management
- Ensuring the automatic and timely delivery of the newest Rx-to-OTC
switch products, new leading OTC/HBC national brand products,
and new LEADER Brand items with shelf labels, signage and merchandising
suggestions through the First Placement program
- Increasing the pharmacy's front-end profitability and gross
margin
- Protecting the pharmacy's competitive advantage with unique,
store-specific price zones
- Building customer traffic and reinforcing customer loyalty
C) Outsourced Medical Billing
ExpressCLAIM is an outsourced medical billing service that takes the
labor of home health care reimbursement issues out of the pharmacy's
hands and puts it into the hands of reimbursement experts. ExpressCLAIM
offers simple, accurate claims processing with low fees.
ExpressCLAIM includes:
- Expert and experienced management of home health care reimbursable
claims
- Simple, easy-to-use electronic and hard-copy claims processing
(includes 10-month capped rental letters)
- Educational materials and consulting
- Free start-up kit
ExpressCLAIM benefits pharmacies by:
- Removing the burden and time involved in processing and managing
reimbursement claims
- Allowing pharmacists to spend more time with their patients
- Improving the reimbursement process and reimbursement amounts
- Building customer trust and loyalty by ensuring maximum reimbursements
D) Nutriceutical Information and Education
Aging baby boomers and a trend toward more proactive and preventive
health care have helped launch a new market—nutriceuticals.
Nutriceuticals represent a combination of vitamins, herbal supplements,
and natural medicines delivered in a pharmacy setting. The Wellness
Place provides a destination for patients seeking the highest quality
products and education available in the nutriceutical market. The
Wellness Place is a flexible turnkey program that helps pharmacies
create such a wellness destination in their stores.
The Wellness Place benefits pharmacies by:
- Increasing their profitability through increased purchases
of high-margin products
- Offering between 40 and 50 percent gross margin on all three
brands
- Providing comprehensive offering for symptom-specific health
issues
- Offering this exclusively to independent retail pharmacists
- Building new customer traffic, trust and loyalty
- Creating a new referral source for health care professionals
- Establishing their pharmacy as the primary community resource
for wellness and health information
- Enhancing their store's image
E) Diabetes Information and Education
The Diabetes Place is a comprehensive diabetes management program
that provides a broad mix of top-selling diabetic supplies, ancillary
products and disease-state information, merchandised and promoted
to establish the pharmacy as a primary community resource for diabetes
care. Even at their healthiest times, people with diabetes require
an ongoing maintenance program. By helping pharmacies merchandise
and market diabetic supplies, ancillary products, and disease-management
information in one central location, The Diabetes Place establishes
the pharmacy as the primary resource for diabetes care.
F) Asthma Information and Education
The Asthma Place is a program that allows pharmacies to provide the
best products, patient education and professional guidance for asthma
patients. As a trusted adviser, the pharmacist is looked to by asthma
patients for information on their condition and how best to treat
it. The Asthma Place can help the pharmacy provide these customers
with everything they need to manage their condition.
The Asthma Place benefits pharmacies by:
- Increasing their profitability and gross margin
- Generating increased purchases from increased product exposure
- Providing between 30 and 50 percent average gross margins
- Building new customer traffic, trust and loyalty
- Creating a new link to professional referral sources
- Establishing the pharmacy as the primary community resource
for asthma products and information
- Enhancing the pharmacy's image in the health care community
G) Home Health Care Program
The Home Healthcare Place is a modular program designed for easy entry
into home health care or for the expansion of existing home health
care services. The Home Healthcare Place's comprehensive selection
of products allows a pharmacy to meet the needs of today's aging baby
boomers and a senior population. These consumers seek solutions for
their own health challenges as well as their responsibilities as caregivers.
The Home Healthcare Place benefits pharmacies by:
- Increasing their profitability with between 40 and 50 percent
gross margins on cash sales of the most requested bath safety
and mobility items
- Building sales and loyalty by meeting the growing needs of both
existing customers and new customers
- Creating a new resource for health care professional referrals
- Enhancing the pharmacy's image as a convenient resource for
home health care products in the community
The Home Healthcare Place is a comprehensive resource designed to
help pharmacies capitalize on this growing market segment.
The Home Healthcare Place includes:
- Master home health care product catalog for pharmacist quick
reference
- More than 3,000 best-sellers
- Cardinal Health and Bindley Western (now a business of
Cardinal Health) item numbers
- HCPCS codes for all items
- More than 200 private-label items eligible for quarterly rebates
- Marketing and category promotion support
The Home Healthcare Place benefits pharmacies by:
- Increasing their profitability
- Generating increased purchases from current patients and
potential new patients
- Providing between 40 and 50 percent average gross margins
- Offering manufacturers' contract pricing discounts
- Enabling them to market their pharmacy as an home health care
provider
- Building new customer traffic, trust and loyalty
- Creating a new source for health care professional referrals
- Establishing the pharmacy as the primary community resource
for home health care products and information
H) Manufacturer Discount Promotions
Profit Builder is a bimonthly promotional catalog for complete front-end
store management, featuring LEADER Brand products as well as HBC,
OTC and home health care national brands. The Profit Builder catalog
is the pharmacy's tool for complete front-end management. It gives
pharmacies the knowledge they need to keep their front-end business
competitive in today's marketplace, helping build profits and margins.
Every Profit Builder catalog includes information on:
- LEADER Brand products
- New items
- Featured displays and prepacks
- Open stock savings
- Home health care products and trends
- Consumer health program references
- Drop-ship supplier information
- Calendar of promotions
The Profit Builder catalog benefits pharmacies by:
- Increasing the profitability and gross margin of their front-end
- Increasing margins on consumer products
- Promoting cross-selling opportunities and impulse sales
- Providing opportunities to purchase prepacks and displays
at discounted prices
- Offering great pricing on the hottest front-end products
- Arming them with profit-building business-management tools
- Providing detailed information on turnkey, front-end consumer
health management programs
- Providing pertinent product information such as
- Product details, selling facts, and
- Product updates on new items
I) Leader Ad Program
The Leader Ad Program is a monthly, full-color, personalized advertising
circular promoting the hottest LEADER Brand items and national-brand
products. The Leader Ad Program is designed exclusively for Leader
Drug Stores.
The Leader Ad Program can enhance community awareness, increase customer
traffic and help move product from store shelves. This program is
free to all Leader Drug Store members.
The Leader Ad Program benefits pharmacies by:
- Increasing the profitability of their front-end
- Enabling them to take advantage of the program risk-free
- Providing 1,000 free personalized monthly circulars featuring
the store name and logo
- Providing a free monthly merchandising kit including shelf-talkers,
LEADER Brand window banners, national-brand window banners,
bag stuffers, sale price stickers, a merchandising tip sheet,
a health-themed article, and a product flier
- Providing 60-day dating and guaranteed sale on high-volume,
auto-shipped
- LEADER Brand and national-brand products
- Making implementation easy
- Offering quick and easy one-time enrollment
J) Bag Stuffer Program
The Bag Stuffer Program is a monthly, in-store, two-color flier that
promotes LEADER Brand products as well as leading national-brand HBC/OTC
products. Designed for stores with smaller front-ends, the monthly
Bag Stuffer Program offers all the benefits of the Leader Ad Program
with a lower auto-ship quantity and Bag Stuffer fliers instead of
circulars. The Bag Stuffer fliers can be distributed at point-of-sale
destinations and the pharmacy counter to increase traffic and drive
sales.
The Bag Stuffer Program benefits pharmacies by:
- Increasing their profitability through increased customer purchases
- Building new customer traffic, trust, and loyalty by offering
special pricing on best-selling LEADER Brand and national-brand
products
- Providing cost-effective monthly advertising opportunities
- Enhancing community awareness
K) Newly Released Rx Products
First Placement provides the timely delivery of the hottest Rx-to-OTC
switches and HBC national-brand products as well as new LEADER Brand
products. With First Placement, a pharmacy will always have the hottest
new Rx-to-OTC switches, HBC and LEADER Brand products on its shelves
ready to sell to customers. What's more, it all happens automatically.
First Placement benefits pharmacies by:
- Offering early access to the newest Rx-to-OTC switches, HBC
and LEADER Brand introductions
- Taking the guesswork out of category marketing and management
- Shipping to the store twice a month, automatically
- Ensuring that the hottest products are always on the store's
shelves and ready when customers see the national ad campaigns
- Allowing them to receive extended dating for 60 days on branded
items and 90 days for LEADER Brand items
- Providing merchandising suggestions, shelf labels, suggested
retail prices and new item signage
- Including the newest LEADER Brand products
- Building customer traffic and reinforcing customer loyalty
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